Over the past decade, the Dutch house DJ TiÃ«sto has emerged as an EDM scene leader with his finger on the pulse of its culture. Last year, he launched his clothing line CLVB LIFE, which featured black and white t-shirts with pastel graphic prints for men and women. Now he’s expanded his fashion vision in a collaboration with the brandÂ GuessÂ for its Guess/TiÃ«sto Nyt Lyf Collection.
The 22-piece capsule line includes button-down shirts, black and indigo skinny-fit jeans, leather and coated-twill jackets, graphic tees and more. Some of the clothes feature bright, striking blues and reds, while others display the Nyt Lyf logo in muted grays. The DJ worked with the designers at Guess in the goal that the clothing reflect the relationship that fashion has with electronic music.
The collaboration came about after TiÃ«sto formed a friendship with Guess CEO and Creative Director Paul Marciano. “He is more than just a DJ,” said the CEO in a press statement. “He is very multi-faceted and truly understands what it takes to build a brand.” The latter sentiment rings especially true when considering all that TiÃ«sto has put into building his own brand. In addition to releasing countless records of his upbeat, synth-heavy floor movers, the DJ has contributed music to video games, worked as an ambassador for the AIDS charity dance4life and toured the world repeatedly.
Here’s whatÂ TiÃ«sto had to say to Rolling Stones : “I’ve always had a lot of respect for Guess. I think their clothes are really well made and I like how they are a global brand, kind of like my music. The collaboration [with Guess] has given me a lot of creative inspiration, as well as really helped me understand how the fashion world works.”