Fashion from Across The Silk Route, To The Weaves of Maharashtra with Art Deco inspired Jewellery

Atosa the eclectic and much sought after multidesigner store by Aparna Badlani and Azmina Rahimtoola, celebrate the start of the festive season with a blockbuster new collection by some of the countrys much loved designers : Priyadarshini Rao, Shruti Sancheti with Accessories by Nitya Arora.

Priyadarshini Rao presents a collection titled
“CaravanSerai” inspired bythe network of trade routes covering
Asia, North Africa, and parts of Europe, especially along the Silk
Route, about 300 years ago. Designer Shruti Sancheti explores
Maharashtra and its handloom weave traditions with her collection titled
“Saaj” which signifies refinery and can depict the elaborate way of
dressing and accessorizingamongst the vibrant, colourrful women of
Maharashtra. This season brings with it the primarily usage of the
lesser known humble but however equally intricate and impeccable weaves
like the untapped but magnificent Shahpuri, Rasta, Narli, Ruiphool,
Karvatkati, Jyot, while drawing

inspiration from the glorious Paithani craft form along with
utilization of Aari Embroidery, Resham, etc as means of surface
ornamentation. The base fabric is an amalgamation of Pure Spun Silk,
Woven Silk with Cotton Blend and Nagpuri Checks all coalesced together.

Celebrated accessories designer Nitya Arora unveils an art Deco inspired
line under her label “ Valliyan”. Taking the period of 1920s when
the Art Deco style of design found its way into society under the
influence of the Industrial Revolution and then her memories of growing
up on Marine Drive (Mumbai’s much loved Art Deco district), Nitya has
fused the charm of this design style with her contemporary style to
crate a one of a kind line of jewellery.

A Celebratory Preview was hosted by Aparna Badlani and Azmina Rahimtoola
at Atosa on Friday 11th October 2013, where in designer Shruti
Sancheti dressed several celebrity muses in her vibrant colourful
creations : Rashmi Nigam, Vishaka Singh, Amruta Patiki, Hazel Keech and
Achala Sachdev made heads turn in the Maharashtra inspired, flowing
ensembles. Other guests present were Shaan Khanna, Vikram Raizada,
Shahid Datawala, Kim Sharma, Prince Tuli and Nishka Lulla.

While Aparna Badlani herself wore a stunning Priyadarshini Rao creation,
Azmina Rahimtoola was dressed in abreahtaking outfit by Shruti Sancheti.

A lovely evening full of colour and conversation, as guests their plans
for the festive season ahead!

“Whle this season is all about festive colours and traditions, these new
lines stand out due to their strong design influences coming from the
textile tradition rich parts of Indi
a as well as the Silk Route. These designers with a focus on textures,
textiles, prints and silhouettes perfectly match the design philosophy
at Atosa’, says Aparna Badlani of Atosa.


Hand block printed mulls, embroidered silks and brocades are mixed with
georgettes and chanderis to create looks that are at once weather beaten
and yet, very feminine and sensuous.Strong Persian, Afghan and Indian
silhouettes combine with contemporary western silhouettes in a melting
pot of shapes.Blousons, bellowing shirts, maxi dresses, wide hemmed
pants, richly contructed achkans & jackets are worn together to recreate
the journey of a Traveller



Keeping the Marathi penchant for vibrancy, the colour palette is warm
and festive with accent of Resplendent Liquid Gold, Scintillating
Crimson, Fuchsia, Emerald Greens, Radiant Indigo Blue, Vivacious
Purples, etc combined with unconventional patterns derived from motifs
like Peacock, Maharastrian Nose Rings and KarvatsSome unconventional
silhouettes like the Ghagra Anarkalis (Anarkalis from front and Ghagra
from Back), Pallazo Ghagra Choli, Lugda Pants, Jamas, Achkans, Chugas,
Jewelry Necklines and Uneven Kalidars bestow the contemporary festive
character apart from the conventional Maxi Anarkalis, Sarees, Tunics and