Rihanna for Balmain 2014

Pop star Rihanna is the new face of French fashion house Balmain‘s spring ads. Described as an “icon” by the label’s creative director, Olivier Rousteing, the singer stars in the forthcoming spring/summer 2014 campaign – due to appear in magazines from January.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

Styled by Rihanna’s own stylist Mel Ottenberg and lensed by Inez & Vinoodh, the ads shot in New York feature the singer decked out in a blue chainmail off the shoulder sweater and pink monster houndstooth Oriental inflected suit – complete with lace boots and gold toe caps.