Upbeat Retail Private Limited is a recently launched startup that is a platform that is changing how India styles themselves. We operate on an omni channel basis and have launched Knockaround sunglasses in India for the very first time. Our vision is to introduce products that are not accessible to the Indian audience, at a competitive price and not compromising on quality in way.
Best defined as the go-to-sunglasses brand of the sunny state California, the unique styling, vibrant frames and pop colors are unmistakably Knockaround’s that were launched in 2005.Inspired by Southern California’s sun, sand, and laid-back lifestyle, these classically-styled and affordable sunnies make them a total crowd pleaser and are known to be creating a buzz with Hollywood A-listers like Jessica Alba, Matthew Mcconaughey, Ashton Kutcher and Snoop Dogg to name a few. GQ magazine, USA also highly recommends these sunnies.
We have brought together a collection of more than 100 varieties of these sunglasses to cater to all segments of the Indian society, with something for everyone. The categories fall under:
Premiums- Our most versatile category, look good on everyone and at the same time provides crucial UV400 and polarized protection for your eyes. Surprisingly lightweight, yet waterproof and tough. You can even sit on them still they won’t break.
Fort Knocks- These are bigger size frames , with a unique Knockaround logo with a gold detailing, they are Inspired by the United States Bullion Depository in Fort Knox, Kentucky. They make a distinctive choice on any occasion; wear it year round to maintain your effortlessly stylish composure on bright days.
Mile Highs- They feature the classic teardrop lenses that were made famous by pilots during WWII.Mile highs have a polarized protection and are also rightly regarded as the shades that grab anybody’s attention quickly.
Collegiate- Come in colors worked to inspire and compliment college going attire and style. These are a favorite pick for college, music festivals and sporting events.
Monochromes- These mirrored lenses come in colors and tones for the glam child, make them the number 1 on our head turning recommendations.
Bio Based-The premiums utilize an innovative, new plastic that is created from easily renewable, non-genetically modified castor plants. The resulting sunglasses are durable, lightweight, and 53% plant-based.
And the summer special:
Mai Tais- Making a rage this summer, ‘Mai Tai’ is the Tahitian word for good and of course it’s a delicious cocktail invented in California.They call to mind tropical vacations and lounging by the pool that inspired the shape addition to the Knockaround collection.
In Addition to collection, a must have accessory; the Knocchis that were introduced to allow you to keep your Knockaround’ s looped comfortably around your neck when you take them off. Our near future plans include launching a custom made feature that lets you design you own sunglasses. You can choose different colors and patterns according to your taste. In this short span, apart from launching our own e-commerce website Upbeatz.com, as the exclusive distributors of these sunglasses in India we have been able to tie up with portals like Amazon, Jabong, Myntra,Koovs, Snapdeal and Styletag.We have also extended our reach to one of India’s largest optical chains Lawrence and Mayo to retail Knockaround sunglasses. Noted personalities like actor Karan Tacker, Ashwin Mushran, bloggers like Akanksha Redhu, Rasna Bhasin, Kayaan Contractor and Shereen Sikka sport their pair of Knockaround’s.
Keeping up with the company’s personality the marketing strategies involve focusing on art, music, design and fashion. At Upbeatz our prime focus revolves around customer experience and interaction.